As a family business in the third generation, we are celebrating our 100th anniversary in 2020. Have the Goldbears always had six colours? Who invented the HARIBO Liquorice Wheels? Many good questions! The answers lie in our company history: Have fun discovering them!
HARIBO’s success has not been limited to the German market: as a global market leader in fruit gummies and liquorice, HARIBO is now available in more than 100 countries around the world. HARIBO produces at 16 locations in ten countries and employs more than 7000 people, who ensure that consumers always have a sufficient supply of their favourite products – in the usual exceptional quality.
And the product range is anything but static, with its own new sweets added continuously and new quality brands purchased in Germany and abroad. The sales and production networks are being expanded and closely coordinated to ensure the products are promptly available at all times.
Another recipe for success is the development of special sweets whose flavours are specially tailored to local preferences in different countries.
1920 – A small sweets company
Born in Friesdorf near Bonn in 1893, Hans Riegel trains to be a confectioner and becomes a partner in the Heinen & Riegel company. He founds HARIBO (HAns RIegel BOnn) on 13 December 1920 and launches his sweets production in a small kitchen with nothing more than a sack of sugar, a marble slab, a stool, a stove, a copper pot and a rolling pin. His wife Gertrud becomes the new company’s first employee in 1921.
haribo.com
2020 - HARIBO: 100 years young
The family business in its third generation will celebrate its anniversary on 13 December 2020. HARIBO products have represented delicious sweet snacks and brought about small moments of joy for 100 years. The anniversary campaign will examine HARIBO’s fascinating history, but more importantly look to the future and ‘celebrate 100 years of joy together’ with the whole of Germany.
haribo.com